Here is my Prezi.
This is a presentation I created that analyzes the hilarious at&t It’s Not Complicated campaign. I thought this was a successful campaign, because it encouraged their customers to talk about their brand in casual conversations. I found myself looking for these commercials online, and this is a rarity. When people search for your advertisements online and talk about TV commercials with their friends and family, you know that brand succeeded.
Although these ads were awesome, they missed the opportunity to engage with their consumers. Instead of at&t telling consumers what they believe customers look for in a communications company, they could have asked their Twitter and Facebook followers what they search for. At&t did post these commercials on their Twitter page, but they didn’t try to engage with their followers when doing so. They also missed out on valuable feedback when they decided not to post these commercials to their Facebook page; If at&t posted them to their page, they would have seen how many likes each ad received and the comments their followers would have posted about them.
Overall, I thought this was a great campaign, because at&t was able to get their customers laughing and engaging with one another over the commercials. I just wish they would have engaged with their customers at the same time.