At&t: It’s Not Complicated Campaign

Here is my Prezi.

This is a presentation I created that analyzes the hilarious at&t It’s Not Complicated campaign. I thought this was a successful campaign, because it encouraged their customers to talk about their brand in casual conversations. I found myself looking for these commercials online, and this is a rarity. When people search for your advertisements online and talk about TV commercials with their friends and family, you know that brand succeeded.

Although these ads were awesome, they missed the opportunity to engage with their consumers. Instead of at&t telling consumers what they believe customers look for in a communications company, they could have asked their Twitter and Facebook followers what they search for. At&t did post these commercials on their Twitter page, but they didn’t try to engage with their followers when doing so. They also missed out on valuable feedback when they decided not to post these commercials to their Facebook page; If at&t posted them to their page, they would have seen how many likes each ad received and the comments their followers would have posted about them.

Overall, I thought this was a great campaign, because at&t was able to get their customers laughing and engaging with one another over the commercials. I just wish they would have engaged with their customers at the same time.


Reusable Wrapping Paper

As I shopped the stores in search of the perfect wrapping for the gifts I bought this holiday season, I started to think about how much paper we, Americans, use each and every year simply to wrap presents. It’s unimaginable and a huge waste of our precious resources.

I came across this article promoting ‘ecoChici Reusable Fabric Wrap.’ My initial thoughts are, ok recycled wrapping? No thank you. But to my surprise, they quickly grew on me and I think they will convince you too; sure, there wouldn’t be the pull, rip, tear you’re used to, but it would be worth reducing our impact.


According to the article “Holiday Wrapping Paper,” Americans use an additional five million tons of waste during this time of the year. This includes wrapping paper, shoppings bags, and all the other good stuff on the back of Barbie and Elmo packages. They continue by stating, “Assuming it takes 15 trees per ton of wrapping paper, this amounts to 30 million trees cut down just to wrap our gifts.” 

They offer some solutions to this problem:

1) Gift bags instead of wrapping paper

2) Reusable holiday wrapping

*They noted that some people burn their wrapping paper, but this is highly discouraged because it releases harmful fumes that affect our lungs.

Coming to the realization of how wasteful wrapping paper is, reading this article and seeing the ecoChici Reusable Fabric Gift Wrap has encouraged me to look into reusable wrapping before Valentine’s Day. It seems a little pricey, but to me it will be worth it to reduce my paper usage by that amount each year.


I hope this new fabric gift wrap becomes a lot more popular in the near future. It’s stylish and much better for our resources and the next generation’s future.

Netflix: Changing the Ad Game

I apologize for the long break in between posts; I was taking classes over the summer, and my Fall 2012 term was busier than I anticipated. Never will there ever be a break in my blogs like that again! So, anyways…

I’ve been a Netflix user for a while now, and I’ve wondered, multiple times; if people are using DVRs and Netflix to watch their favorite shows, how are companies making sure people see and remember their advertisements? I finally found a tactic companies are using when I read the article on Co.Create entitled, The Celebrity Voice Over Game: Behind Campaigns With Famous Narrators

This article discusses how companies are reaching their demographic when so many people use DVRs and Netflix to watch their shows, which is using familiar and odd sounding famous people’s voices to promote their brand. The reasoning behind this new tactic is that since consumers rarely see and hear a TV commercial nowadays, putting a famous voice over in the commercial will more effectively reach their audience. 

Though I haven’t seen/heard the Verizon FiOS commercial that this article discusses featuring Ty Burrell, an example I can think of off the top of my head is the Minute Maid commercial featuring Ty Burrell, better known as, Phil Dunphy. In these commercials, Ty is still in the same character as he is when he plays Phil on Modern Family. When I heard this commercial it immediately stuck out to me because one of my favorite characters from one of my favorite shows was in it. I won’t ever forget about those commercials, because they’re funny and as Tom Murphy states in the article, “There’s something in his persona on TV and also in his voice that’s sort of just very approachable.” 



Some more examples of my favorite actors’ voice overs in commercials are: the Blackberry Storm commercial featuring John Krasinski, or better known as Jim from The Office; Morgan Freeman’s voice over in an ad for Obama; and John Krasinski again in an Esurance ad. All of these commercials are embedded in my memory because of the famous voices heard in each one. 

25. Anti-Smoking Campaigns

Recently, my 16-year-old little sister picked up the habit of smoking cigarettes. Seeing as my grandmother died of cancer a few months ago, I have been thoroughly confused as to why anyone smokes cigarettes. I have never smoked a cig, and I never will; I have heard that smoking them calms you down and gives you a 20-minute ‘high.’ None of these reasons would ever intrigue me towards smoking.


I have always loved the truth campaign’s advertisements; they educate smokers of the countless affects tobacco has on its users. The truth campaign makes it known that they aren’t trying to get people to stop smoking, because that just doesn’t work. Telling someone not to do something will have the opposite effect. They’re tactic is, instead, to show the bad effects smoking has on the user and the people around them.

This is the advertising I want to be a part of; they pride themselves on the fact that they are honest and provide facts about tobacco’s effects, “Make it interesting, don’t twist the truth.”

This brings me to the discussion on the University of Oregon campus about ridding the smoking areas and not allowing smoking on campus any more. I fully support this, and I love that the University is taking action against these cancer sticks. Every time I go to the Student Rec Center I see advertisements for the Health Centers FREE resources to help smokers quit.


This is supposed to take action Fall of 2012, and I cannot wait to spend my senior year at a campus free from second hand smoke. 

24. Nike+ Advertising


At the beginning of this term I bought a pair of Nike frees, and although I had them during high school, I noticed something different. At the bottom of the shoe is had a Nike swoosh and a + sign. I had never heard of Nike+ before this purchase. I bought the app and realized how cool this form of advertising is. The app is unique in that it synchs with your Facebook, so whenever you run you have the option of sharing the run with your Facebook friends. It posts the run as your status, so while you’re running you hear cheers as friends ‘like’ your status. This gets the Nike+ message out to hundreds of Facebook users at a time.

Another way in which this app is a unique form of advertising is that you can compete with friends who also have the app. You can play ‘tag’ and whoever is the slowest or runs the shortest distance is ‘it.’ This is interactive advertising at its finest.

I used to only run at the gym on a treadmill, but now I can run anywhere and get all the stats that I would get from the treadmill. It notifies you when you run each mile and it tells you when you’ve beat one of your records. This can be the fastest mile, or the furthest distance you’ve run. 

This partnership between Apple and Nike its mutually beneficial for the two companies. I’m excited to see where else this partnership will go. 

23. Miss Representation


In my psychology class we watched a trailer for the movie Miss Representation, which is a movie about how the media is affecting women. Although the trailer focuses on how bad advertising and the media is on women’s self esteems, the second half of the preview demonstrates the possibilities media has. Instead of showcasing scantily clad women and using that as a tactic for advertising, the media has the opportunity to illustrate strong women of power. This is how advertising can be an tool for change.


This brings me back to my dislike for Carl’s Junior’s advertisements. These ads simply use sex in the attempt to sell a burger. Is that the best they can come up with? To me, using sex to sell is the laziest form of advertising; yes we all know men enjoy looking at women as objects, but why would a company want to advertise that they agree with such a thing?

“I remember in 5th grade I was worried about my weight,” states Urenna in Miss Representation, “and now I’m in 9th grade and I’m still worrying about my weight.” No one should be worried about their weight in the FIFTH grade, and this is due to the messages media continues to display. “There’s no appreciation for women intellectuals,” says Ariella in Miss Representation, “it’s all about the body, not about the brain.” Her point is emphasized when the audience is shown a video of a short interview between two males on Fox News, one male asks, “If there’s a woman as the most powerful position in the world, what’s the downside?” The other male’s answer is astonishing, “You mean besides the pms and the mood swings?” Not sure any commentary is necessary after this horrid quote.

This is why I want to get into advertising; I want to make a difference. My goal for my career is to transform this terrible advertising into something meaningful. Katie Couric says, “The media can be an instrument of change, it can awaken people and change minds, it depends on who’s piloting the plane.” This is my motivation for finding a career as an advertiser. I hope my generation, The Millennials, can find a way to stop this messages from being sent to young women.

22. Digital Coupon Distribution


A couple days ago I walked into Safeway and one of the employees was walking around holding the newest iPad with the “Safeway Just For You” application up. She was trying to sign a certain amount of shoppers up for this new cell phone coupon application. I think this is such a good idea and I can’t wait to see what other stores adopt this form of advertising to showcase their products that are on sale.

With this app I log in just one time and it is synched to my Safeway Club Card, I search for deals on items I purchase on a regular basis. I can organize these coupons in two categories, “My Card” or “My List.” The coupons on my card will be applied when I am checking out at the register, and the list I make reminds me of the items I should pick up. A perk to signing up is that when you make your first purchase, you get a carton of eggs for free!

An article on Advertising Age, “Are Consumers Ready for Mobile Grocery Shopping,” discusses the addition some big retail stores are making in their coupon distribution. The coupon distribution the article discusses is very similar to Safeway’s Just for You app. Consumers can make lists by scanning barcodes or they can search for items on their mobile device and add them that way.

This coupon advertising makes me appreciate technology even more, and it’s times like this when I ask, “Wow, what’s next?” I haven’t taken advantage of my Just for you app yet, but I have some shopping to do in my near future and I’m so excited to see this app in action.

I think the most effective advertising for this coupon app will be through word of mouth; the first thing I did after registering for the app was brag to my roommates about how cool it is, and about how I’m going to be saving on items that I regularly purchase.